The Dingley Press, a privately-held catalog printer based in Lisbon, Maine, has announced a $17 million expansion that will increase the catalog printer’s capacity. Eric Lane, The Dingley Press ...

Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

Catalogers spend nearly 40% of their total marketing expenses on printing and postage, according to the 2005 Multichannel Merchant Benchmark Report on Critical Issues & Trends (December 2005 issue).

In the April issue, we looked at the first part of fixed catalog or Internet creative costs — the cost of designing, photographing, and producing catalog or Internet pages. Those aren’t the only fixed ...