They end up being some of the most memorable parts of a campaign. — -- Campaign slogans can hold more power over voters than any one soundbite or debate performance. The catchphrases are meant to ...

DAVENPORT, Iowa — Hillary Rodham Clinton’s campaign began with an invitation to “chat” — “Let the conversation begin,” she said in an informal announcement video. It’s ending with a clunker, as she ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

Civic administration has rolled out an extensive voter awareness campaign with flash mobs, digital outreach and catchy ...

While a Georgia statewide candidate proposes eliminating property taxes for many older residents, a better way that won't gut ...

Market research has so far produced some good news and some bad news for the Greater Baltimore Committee and those seeking to improve the city’s economic future. The good news is that a survey of ...

NEW YORK - AAA says more than 36 million Americans will travel 50 miles or more away from home on Memorial Day weekend. If you're unsure where to go, there are 50 state tourism departments eager to ...

A new tourism masterplan is now making the rounds of stakeholders. The masterplan aims to raise tourist arrivals to 12 million by 2022, doubling the target this year of six million visitors over the ...