John Lewis’s 2025 Christmas ad features a father-son bond and a nostalgic vinyl gift, soundtracked by Labrinth’s cover of a ...
The first John Lewis Christmas ad to use the Elton John classic Your Song – albeit covered here by Ellie Goulding – features ...
Debra Marmor is a Liveryman of the Worshipful Company of Marketors and Managing Director of strategic marketing consultancy DSM KnowHow Ltd. With 30 years’ experience of building businesses and ...
When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...
Rob is Senior Insights Analyst at Brandwatch, working with some of the world's biggest brands to transform social media data into actionable insights empowering marketing teams at a global level.
John Lewis has divided fans with its “unexpected” Christmas advert about a young boy called Alfie and his mischievous plant Snapper. A staple of the festive season, the British retailer’s annual ...
University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...
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