Imagine two deserted islands. They’re trying to build a bridge together but can only communicate by sending bottles with maps and plans back and forth. This is the historical problem faced by the buy ...

NEW YORK—Roku and FreeWheel have announced that they will be working together to offer a suite of ad tech solutions for streaming TV that they said will help publishers and advertisers achieve better ...

FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content. The ...

NEW YORK--(BUSINESS WIRE)--Today, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) announced a new initiative to provide guidance around buying premium video ...

NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...

NEW YORK — TV advertising industry tech platform FreeWheel has reached a product integration agreement with media measurement firm VideoAmp that meshes that company’s currency-focused offerings into ...