Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

This article originally published at Coca-Cola debuts Holiday Creamy Vanilla, its first seasonal flavor in 5 years. The ...

Coca Cola is arguably one of the most famous brands in the world, instantly spotted by its iconic red packaging and swirly, white font. Of course, over the years, as the company launched new versions ...

I recently heard a representative from Coca-Cola’s marketing department speak, and he told me the marketing philosophy of the old CEO was along the lines of “if it moves, sponsor it. If it doesn’t, ...