After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Diet soda has been wildly popular since the 1980s, and recent "zero sugar" products like Coke Zero and Pepsi Zero have brought better taste (or at least taste closer to the full-sugar versions) to low ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

ATLANTA — Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola ...

The Coca-Cola Co. has paid for its last Tab. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s ...

Beverage maker Coca-Cola has slowly been announcing the cancelation of brands over the last few months, this week they officially announced they are cutting the number of brands they offer in half: ...

Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Fans kept the brand alive despite minuscule sales; now Coke says it's time to let go. The TaBaholics saw it coming: those iconic pink cans of their favorite low-cal soda brand were becoming harder and ...