Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Up to 90% of a consumer's initial judgment of a product is based on color, according to an infographic released by review site Skilled. The infographic breaks down the rainbow and explains emotions ...

It is easy to think of color as something that comes at the end, a finishing touch once the main elements of a room are in place. But for me, it is always the beginning. I start by asking how I want a ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...