In today’s lightning-fast digital landscape, where attention spans rival that of squirrels and competition is more intense than a reality show finale, successful marketing isn’t just about the ...

Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

Forbes contributors publish independent expert analyses and insights. Business today is all about communication, both inside with the team and constituents, and outside with customers. Leaders and ...