Cuup is an underwear and bra company that wants to challenge standard sizing. Its mission is to create products that have minimal frills but maximum support. It has over 40 different bra sizes so that ...

CUUP makes underwear and bras with minimal frills but maximum support. It wants to redefine what underwear can be. CUUP challenges standard sizing by creating over 40 different bra sizes, which allows ...

I feel like only 20 percent of my bras fit perfectly. The rest of them either make me spill over the top (giving me that quadruple-boob look) or they support me at the bottom but have a ton of extra ...

Inclusivity is once again proving the be the new standard — not some fleeting trend. Bra brand ThirdLove has added 24 new sizes — from the cups to the bands— to its repertoire. Cup sizes up to H and ...

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In 2018, Rihanna starred in a movie, expanded her beauty empire, and staked her claim in the lingerie market. (No album yet, but that's a conversation for a later date.) With the launch of Savage x ...

As a bra-wearer for well over a decade, I'm not proud to confess that I'm still very confused by bras. I already know I've been wearing them wrong my whole life (and have yet to correct my ways) and I ...

Understanding how to size a sports bra relies on more than just guessing off of what you regularly wear. This process requires a more accurate measurement of band and bust, and consideration of your ...