At the heart of strategy is competitive advantage. "Advantage" can be defined as a condition that puts one in a favorable or superior position. "Competitive" can be defined as having a strong desire ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.-- Michael E. Porter Business students, or at least ...

If you’re leading growth strategy for your organization, this episode is for you. It’s a holy grail for many businesses—the search for sustainable competitive advantage. But Chris Zook points out that ...