The BP Group Competitive Intelligence team provides analysis and insight on the competitive landscape that BP faces to inform the development of Group and Segment strategy. Its principal customers are ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

The current digital-first economy is characterized by the fact that the winners are not only those who innovate or make their ...

Competitive intelligence skills are crucial for e-commerce businesses. While collecting and analyzing data is important, monitoring your competitors and their actions can provide a wealth of ...

Executives see business as a blood sport where the best products and services “win” or “lose.” But the marketplace is not the only place where product and service wars are won. Sometimes they’re won ...

Learning your competitors' strategies, strengths, and weaknesses requires the right tools so you can gain the upper hand and stay one step ahead of them. You can leverage the information to stay ...

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

In today’s chaotic world, professional intelligence analysts must contend with nearly endless data streams, which risk overwhelming them while also exacerbating the impact of cognitive biases. Is AI ...