The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.

Technology has transformed almost every facet of human existence, from how we live, work, communicate, and consume. Two of the most dramatic aspects of technology is how quickly it changes, and the ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

According to analysis of Google Trends data from May through July 2025 published by health platform Hers, weight loss-related search interest increased over 26% year-over-year. Tennessee led all U.S.