Vibrant Publishers’ Digital Consumer Behavior Essentials Decodes Online Consumer Behavior for Smarter Marketing

With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...
Psychology Today

The Psychology of Consumer Behavior

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
Nature

Consumer behaviour

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...
Scientific Research Publishing

An Empirical Study Based on Big Data Analysis to Analyze Social Media Group Sentiment and Its Impact on Consumer Psychology ()

As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...
Naija Gist - Latest

Adaobi Beverly Akonobi revolutionizes bank e-commerce with consumer behavior insights

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...
Scientific Research Publishing

Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices in China ()

Douyin has become an important part of daily life in China since it combines entertainment, social interaction, and online ...