Consumer surplus is a term used in economics that can have a significant impact on your business. When the cost of producing a product is more than what people are willing to pay, you have a consumer ...

Paul Solman: Today’s Paul Samuelson excerpt explains the concept of “consumer surplus.” See the other transcripts we posted this week on the basics of economics here and here.) To Samuelson, it was ...

Consumer surplus and producer surplus figures are derived from demand and supply curve analysis. The demand curve shows how many quantities of a product consumers are willing to purchase at different ...