AUSTIN, Texas—The COVID-19 pandemic presents advertisers with a quandary: Does TV advertising in newscasts with coverage of the coronavirus put their brands in peril, or is there a way to protect ...
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and attention, as it continues to position itself ...
Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product for connected TV that generates multiple audio ...
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