The core of programmatic marketing is buying the right impression at the right time at the right price. These days, many advertisers try to find a partner that knows how to buy the right impression by ...

This significantly limits your ability to scale a campaign that is already limited by the number of cookies you have in your cookie pool, but some prefer above-the-fold because: Brand – You want great ...

The debate continues to rage on about how to handle pending do not track legislation and the ultimate demise of cookies. There is no doubt that at some point in the future cookies will be replaced by ...