Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

Mented Cosmetics founders Amanda E. Johnson and KJ Miller (Photo provided by Mented Cosmetics) Mented Cosmetics changed the beauty industry for the better when it was founded in 2017. Mented Cosmetics ...

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by ...

Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...

When I first launched Kylie Cosmetics, I ordered a really small amount and I was almost certain it wasn't going to sell out ... None of us knew how big it was going to be. Credentials: Built an $800 ...

On September 2, new guidelines for the lawful promotion of cosmetic services such as injectables, PRP treatments, thread lifts, and fillers, will take effect. Alison Lee, director of advertising ...

Influencers don’t just give brands unfettered access to new audiences, they provide a multi-faceted representation of a brand. For industries like cosmetics, having a diverse group of people endorsing ...