Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” previously seen on the sign.

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

Despite focusing on menu quality and value, the chain reported a 10% traffic drop nearly six months after it attempted to remove its iconic Uncle Herschel from its branding.

Cracker Barrel has been making headlines for its daring changes in recent months, stirring up controversy largely out-of-character for the old country store. Last year's uproar over the restaurant's ...

Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked a quarter of declining sales. During its quarterly financial results call ...

Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company’s logo that continues to hurt its sales. But one of the company’s ...