One simple way to attract media attention is to have a professional press kit available for download on your website. Even though you don’t have to spend a lot of time or money in order to do this, ...

Content marketing is an increasingly popular method of establishing yourself as a thought leader and attracting new leads to your product or service. A full content strategy often includes reaching ...

When creating a product media kit, think in terms of which media outlets you want to target with the press kit. Make it as easy as possible for them to find everything they will need to give you the ...

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One of the fastest, easiest, and most effective ways to present yourself as an artist, and will quickly tell any organization or booking agency whether or not you're worth the investment, and not ...