Following the news that Google is ending its 30-second unskippable YouTube ads, brands and agencies are having to up their games to make the most of the video sharing service’s six-second ‘Bumper Ad’ ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

While the platform currently cuts away from live content to display video ads, YouTube is now experimenting with live mid-rolls that will instead launch and run alongside the broadcast in ...