What is really exciting about this week’s advances in AI is that I think that generative AI is good enough, right now, to make you much more creative. And that weirdness is a benefit in idea ...

From knowledge management to synthetic focus groups, new tools are helping creatives move faster and think bigger ...

Many of us bemoan the fact that creativity seems to be in decline in America. Research by KH Kim finds that the ability to think creatively is down among children and adults, which suggests they may ...

A new study says AI is making people less creative. But is that due to our over-dependance on AI, or to mistakes in how we're using it?

Great marketers, PR pros, and content creators have one thing in common–they use both creativity and analytics to develop their successful ideas. Christine Perkett dubbed this type of thinking as ...

From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms ...

Nearly all great ideas follow a similar creative process. Understanding this is important, because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in ...

Transforming a space without splurging or feeling like it's a heavy lift is always the dream. This is especially true if ...

Because it was built for scale, not for creativity. The heritage agency model is essentially industrial. Clear layers. Clear ...

At your core, you are meant to create new and amazing things. When that creative urge gets stuck, here are 5 important ways to move from a dearth of brilliant ideas to innovative real-life business ...

One of the most pivotal types of feedback you can give others is feedback on their new, creative idea. Often leaders call for “out of the box” thinking, but when out of the box ideas get presented, a ...