Weapons,' 'Abbott Elementary' and '28 Years Later' also were honored at Thursday night's ceremony, hosted by Rachel Bloom.

As part of The Drum’s B2B Month, we’re celebrating the thinkers and makers proving that business marketing can be as bold and ...

Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman ...

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages ...

New Initiative Channels HBCU and Divine 9 Creativity Into Real-World Sports Marketing Experience Ahead of the 2026 Food Lion ...

Matisse once said: ‘creativity takes courage.’ As the next generation takes on, and often creates, more senior agency and client-side roles, the passive acceptance of why B2B communication is done in ...

Bombarding your target audience with repetitive and consistent messaging may get you noticed, but it won't make you stand out from the noise. But there is a way to make your marketing stand out. It's ...

SunGard Availability Services has been recognized by Content2Converation and Marketo for its creative marketing campaign and innovative campaign distribution execution. Content2Conversation awarded ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...