“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer ...
New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to ...
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
BBC commissioning editor Muslim Alim has called on his TV colleagues to use artificial intelligence tools to “accelerate” ...
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