“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer ...

With reels, stories, livestreams and immersive experiences competing for consumers' attention, brands have to decide not just what content to make, but where to show up. Every platform promises reach ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...