Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too.

If the spot feels comfortingly familiar, it's because it is. "Joy Ride" debuted back in 2023 and quickly found footing as ...

"The wheels didn't turn right, the faces looked off, and that warmth everyone remembers from the original was simply gone," ...

As ads shrink in duration, brands are racing against the skip button. Is brevity killing creativity, or redefining how ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Coca-Cola's new AI-generated Christmas campaign, "Holidays Are Coming," addresses criticisms from last year's ads by featuring animals instead of humans and improving technical realism. The company's ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.

Holidays Are Coming’ faster and cheaper for the soda giant, which caught heat last year for its AI-generated ads.

Advertising icon Piyush Pandey, the man who gave India some of its most memorable campaigns and redefined the language of ...

Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher, telling ...

In this image taken from a video advertisement, a hydraulic press crushes an array of creative instruments .The newly-released ad promoting Apple's new iPad Pro has struck quite a nerve online. (Apple ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...