Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Heineken will collect the prestigious Creative Marketer of the Year award at adland’s big show, the Cannes Lions, this year. The company, which has in excess of 250 brands globally, has a history of ...

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” — Stephen King Creativity is a marvel of the human mind that can take many expressions. Think of composers like Bach ...

Throughout my four-decade career, as an author of over 100 books, and a professor of education, I have been driven to understand the behaviors of the most creative people. Everyone is capable of ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Examples of body art noted for creativity and technical skill.