There are many cases where a brand has faced a reputation crisis due to unintentional controversial ad campaigns, negative reviews, product failures, social media backlash, ethical or moral ...

Understanding how the best way to manage a crisis is to prepare for it. The important as well as detrimental role that communication plays in a crisis. The importance of a “Chief Crisis Officer” and ...

When someone says “crisis PR,” most people will probably think of a catastrophic event, such as a natural disaster, or a personal or professional scandal. Those can happen to businesses at times, but ...

Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your ...

When a crisis hits a business, there’s no time for guesswork. The way leaders respond in those first hours and days sets the tone for their team, stakeholders and the future of the business. This is ...

What do Marriott, Peloton, and Major League Baseball (MLB) have in common? Each has recently navigated a major crisis in the court of public opinion. Marriott’s licensing agreement termination with ...

Many people with serious mental health conditions will face a crisis at some point. These crises can be overwhelming, but creating a crisis plan ahead of time can make a huge difference. A crisis plan ...

For entrepreneurs, public relations crises can hit at any time. Here’s how to batten down the hatches, prepare for the worst and navigate your business to calmer waters. Strategic content creation and ...