Rachael Ray's style expert Gretta Monahan tells us about Jockey's Real Fit bra, which is sized using a 'fit kit' that you can use at home to determine the correct size, and then order a custom sized ...

It's no secret that finding a comfortably fitting bra can be difficult, often requiring multiple failed attempts. That's where the Braave system comes in, as it uses 3D printing and scanning ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

The standard sizing of bras as is can work for some women, but there's a huge variability in what breasts can look like. To Mona Zhang, 26, boobs are like snowflakes—no two are the same. Last year, ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Most people wouldn’t think that there are any parallels between algorithms and bra fittings, but entrepreneur Michelle Lam took her “numbers geek” knowledge and applied it to the often confusing ...

Today, many women own an item that they once thought didn’t exist: A bra that feels like it was made just for them. Just three years ago, Millennials were triumphantly going braless as a way to stick ...

That was 20 years ago. Wynne still wears those special bras in her custom size, 36KK. Now the undergarments are made under the name Custom Fit Bra Co. and are sold in Omaha at just one shop, Cathy ...