Key Takeaways AI helps businesses quickly and clearly understand customer data.It predicts what customers may do next, ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Michael Podolsky, Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their service. I often emphasize in my writing why customer satisfaction is ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Tom Gardiner and Harry Marshall founded Trevor.io in 2016 as a no-code business intelligence platform to help non-data people run analysis on their internal data. That business was solid, but ...

Steve Jobs once said that people do not know what they want until you show it to them. The basics of digital interaction strategy adoption lie in the essentials of user needs. More often than not, the ...

Effective communication supports long-term success. Marketers can use predictive data to find the right message at the right time. This precision maximizes engagement, allowing campaigns to get better ...

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...