Whether you call it SMO, smarketing ops, or SMOPS, the combined sales and marketing operations function represents the next evolution in revenue marketing. Not only does SMOPS substantially improve ...

Silos are frequently viewed as major obstacles within organizations, blamed for stifling innovation, hindering communication and causing inefficiencies. However, the existence of silos is not always ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

Businesses are increasingly adopting customer-focused business processes to gain competitive advantage. Especially prevalent in industries where product offerings and price no longer provide ...

A genuine focus on the customer provides significant competitive advantage, especially when product offerings and price no longer offer the differentiation you need. Customer experience is the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A company focused on transactional selling will find it difficult to reach great heights, ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. “Familiarity breeds contempt” does not apply in business. In fact, familiarity ...

New leadership positions and the consolidation of several strategically-aligned departments within a new Operations organization, sharpen AOC’s focus on exceeding customer expectations. Matt Watkins ...

NEW YORK--(BUSINESS WIRE)--Altice USA (NYSE: ATUS) today announces new leadership appointments to its executive team aimed at accelerating the Company’s transformation into a more customer-focused ...

COSTA MESA, Calif.--(BUSINESS WIRE)--MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern software platforms for financial institutions and consumer reporting agencies, today announced hiring ...

NORTH PRARIE, Wisconsin — Zero Zone announced the launch of its new Services Division, a key milestone in its 5-year growth plan. This new division is focused on expanding service capabilities to ...

Alula announced the promotion of Matt Gehr to Vice President, Sales and a new customer-focused organization realignment to better serve its partners. Last October, Alula announced new partnerships ...