With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

The data management platform (DMP) market is entering its next phase. If the first wave of traditional DMPs was built for the third-party-cookie-based internet (think Demdex, Lotame, Krux), the second ...

For years, the advertising industry has used acronyms to discuss the technology and platforms agencies, media companies and advertisers use. DMP (data management platform), SSP (supply-side platform) ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...