Frequency capping isn't just for pop-ups anymore. At least that's what a new study by AQuantive's Atlas DMT suggests. Optimal Frequency: The Impact of Frequency on Conversion Rates measured conversion ...
Editor's Note: To view a PDF version of this article, Click Here. Telecommunications operators are responding to the competitive threat of cable and satellite services by offering high-speed ...
Traditional analog test techniques and specifications, which are based on sine-wave testing, don't reflect the true performance of devices that process the discrete-multitone waveform. A unique ...
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