The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

How does a data-driven approach to ed tech work in practice? How does an institution gauge whether its deployments, strategies, or initiatives are effective? Statistics around the usage of technology ...

Southcoast Health builds data-driven culture to improve quality and patient experience, earning two CMS star rating upgrades in three years.

For decades, the health and fitness industry has relied on motivation, aesthetics, and loosely defined programs to promise ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Implementing a social-emotional-learning program is not for the faint of heart. SEL has become a highly charged—and politicized—buzzword as schools and districts implement new programs and try to ...

Digital transformation is likely a term you've heard in recent years. Though it's easy to write off as just another buzzword, the reality is that it's how businesses, including their marketing ...

Utility professionals depend on their vehicles to transport them across wide geographical areas so they can conduct repairs, install new equipment, and maintain existing assets. When trying to restore ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...