Methodology matters, and there’s not much to get folks in the research field as riled up as questions about whether some methods are better than others. That certainly was the case last fall, after ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

This is a preview. Log in through your library . Abstract In this paper we explore some critical issues in the methodology and data analysis of social security spending of advanced, industrial ...

In accounting, assessing research primarily focuses on two main standards for evaluation: quality and validity. Additionally, accounting research also requires some type of qualitative standard to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...