Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

In the late 1990s, I was recruited to build a sales force in the employment screening industry, which was comprised of workplace drug testing and background screening. To describe the industry as ...

Today, U.S. consumers and B2B buyers have a lot of choices when selecting products and services. In a marketplace saturated with choice, differentiation becomes one of the most critical drivers of ...

Many hospitals and health systems struggle with how to best leverage their assets to effectively compete in a changing environment. Traditionally, organizations have maximized individual assets to ...

For decades, executives defined their industry, market, competitive set and differentiation. Then, several years ago, we tipped into an era defined by the customer, and their wants. Welcome to the ...