adexchanger

IAB Tech Lab Acquires DigiTrust In Homecoming Deal

The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature ...
adexchanger

DigiTrust Drums Up Support For Single ID System

Every time a page loads, so do dozens of scripts that allow programmatic players to sync their identifiers with each other, slowing the load and causing audience loss. To solve the multiple identifier ...
exchangewire.com

DigiTrust Levels the Playing Field for Publishers: Q&A with Dan Larden, Infectious Media

Since 2014, DigiTrust have been encouraging publishers and ad tech platforms to get involved and become part of an industry measurement revolution. Infectious Media, an early member, recently held a ...
Business Wire

IAB Tech Lab Acquires DigiTrust to Increase Global Adoption of Neutral Identity Service Designed to Improve Consumer Experience and Protect Privacy

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today announced that it has acquired the assets and integrated the team of DigiTrust, a non-profit, industry consortium recognized for building ...
exchangewire.com

DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established last year. Since then, the initiative has pushed their ...
Business Wire

iResearch Services Redefines Thought Leadership Research with DigiTrust

LONDON--(BUSINESS WIRE)--iResearch Services is a fast-growing Asian market research company gearing up to the challenges facing the research industry in the UK, above all the drive for brand ...
The Drum

Open ID consortium will integrate DigiTrust ID to avoid potential conflicts of interest

The Advertising ID Consortium today (June 19) announced that it will integrate the DigiTrust ID, a development members claim will help avoid potential conflicts of interest. The addition of ...
Media in Canada

Advertising ID Consortium will integrate with DigiTrust ID Service

The Advertising ID Consortium will be integrating the DigiTrust ID service into its open identity framework as a third-party domain, according to an announcement made Tuesday. The move will make the ...
The Drum

DigiTrust returns to the fore with a renewed pitch to publishers

A key point of yesterday’s showcase (15 March) was Rubicon Project donating part of its time in the limelight to highlight the reemergence of a coalition of ad tech companies collectively known as ...
Business Insider

UPDATE -- SpotX Releases Support for DigiTrust, an Industry Consortium to Level the Playing Field Between Independent Publishers and the Facebook / Google Ad Duopoly

DENVER, June 28, 2017 (GLOBE NEWSWIRE) -- Video ad serving platform SpotX has released support for DigiTrust in its Direct AdOS, used by leading broadcasters and digital media owners. By providing ...
MediaPost

IAB Tech Lab Acquires DigiTrust

The Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium of programmatic platforms that aims to offer a standardized identifier for ad targeting. Jordan Mitchell, ...