In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

CRM HAS BEEN AROUND for a long time; the principles of digital CRM date back to at least the late 1980s with the release of ACT! So, after 35 or so years and in light of all the shiny objects in front ...

One of the best CRM software tools around, Zoho, CRM is consistently a leader in the customer relationship management space and an essential addition for any business looking to improve their ...

Salesforce Inc. (NYSE:CRM) unveiled its plans to aim beyond customer relationship management (CRM), addressing the trillion-dollar potential in the “digital labor revolution,” during its earnings call ...

In today’s digitally integrated and intensely competitive linked economy, the client now becomes the focal point of business expansion. Opinions expressed by Digital Journal contributors are their own ...

Deloitte Digital and Salesforce are collaborating to help companies deploy trusted AI for CRM. The firms will offer clients a set of tools to implement AI for CRM and deliver tailored customer ...

Once it becomes the engine behind data and attribution, ad spend efficiency and lead quality both lift noticeably.” — Ben Henzell, Founder and Director of BFJ Digital BRISBANE, QUEENSLAND, AUSTRALIA, ...

The customer is always right. It’s a phrase that has been ingrained in everyone that has worked in any client-facing environment. Is it always true? No. Is it always wrong? Also, no. Maintaining a ...

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GSK stock has seen a modest increase in its Fair Value Estimate, climbing from $16.51 to $16.63 per share while the discount ...