Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pipeline360, the media business of B2B marketing demand management ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

The findings suggest India’s digital ad market expanded in 2025 even as impression delivery became heavily concentrated on a ...

Integrate’s media division, Pipeline360, has announced a new B2B Display Advertising Platform. The new platform is designed to help brands create targeted display ad campaigns that run alongside ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

Gone are the days of manual A/B testing, guesswork-driven content creation, and generic customer interactions. AI is not just the future of digital marketing—it’s the present. Our mission is to ...

Boulder, CO and Worldwide – July 16, 2024 – Pipeline360, Integrate’s media business, announced the launch of a new, easy-to-use, flexible display advertising platform that pairs with content ...

Pipeline360, Integrate’s media business, released a flexible display advertising platform that leverages AI and first-party segment technology to help enable customizable account targeting at any ...