When we talk about marketing in the digital age, we no longer think of the vague feel-good awareness and simple branding that we once saw as effective. The digital age requires us to use scientific ...

It’s the end of the quarter and for B2B marketers everywhere it means one thing… analysing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success ...

Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics. Numbers may not lie, but they certainly mislead and withhold ...

Measuring digital marketing efforts typically focuses on impressions, clicks, "likes" and conversions. Those metrics are important, but consider other key measurements for a more robust, well-rounded ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Hospital marketing teams create campaigns intended to reach thousands of people, so it’s important they use the right metrics to measure how those efforts perform. Here, eight marketing executives ...

Search Engine Land » SEO, PPC & AIO Guides » Digital Marketing Analytics Guide » What Are The Main Types of Digital Marketing Metric? Chat with SearchBot Being able to track digital marketing directly ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Digital marketing was supposed to be simple. The internet, online ...

Law firm marketing teams are attempting to balance the desire for in-person business development while leveraging clients' and lawyers' ongoing openness to digital interactions. But that hybrid ...