Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Because of coronavirus, it's been a struggle to find the right balance within the media mix, especially when budgets are shrinking.

In today's digital age, precisely targeting your audience is crucial. If your business relies on mailing campaigns, ensuring your addresses are accurate is a necessity. The right international address ...

As digital native companies seek new marketing channels beyond social media, they’re finding success offline – with the very traditional channel of direct mail. Online brands such as Wayfair, ...

Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be ...

NEW YORK--(BUSINESS WIRE)--Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...