With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Have an important message to share—one that includes video? Good news: the tech has caught up with our creative vision. In today’s marketing world, pairing video with direct mail isn't just novel—it’s ...

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Multichannel agency and fulfillment house DirectMail.com acquired direct mail and analytics provider Eagle Direct this month. Terms of the deal, finalized December 1, were not disclosed. Some of Eagle ...

How benefit leaders communicate about company offerings makes the difference between high engagement and a good benefit going unused. While digital messaging has become increasingly popular, they ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...