When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

Housing payments made their sharpest drop in more than four years during the week leading up to the Federal Reserve’s highly anticipated rate cut. While affordability is rising, the impact of the ...

Direct-mail human papillomavirus self-tests saved costs and were found to be effective for increasing screening rates.

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

"It's exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements," said Sandra Roscoe, EVP Media Monetization & Growth PlusMedia.

For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...