Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

There’s a lot of empty space at Money Mailer LLC’s new Garden Grove headquarters. Sections of the direct mail company’s 192,000-square-foot building are vacant, with never-been-used chairs and ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. To continue reading this content, please ...

Prince William County and direct mail production company Planet Direct Mail will hold a ribbon-cutting ceremony Wednesday afternoon Planet Direct’s new headquarters in Manassas. The county announced ...