Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal. With more advertisers and media agencies demanding a tabulation of audiences with narrower ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project When you ...

NEW YORK--(BUSINESS WIRE)--ABCS Insights, a leading ad effectiveness analytics company, today announced that it has been selected as a measurement partner for Warner Bros. Discovery, a global media ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Warner Bros. Discovery and Nielsen are expanding their ...

After making a successful bid to grow its heft in the media business with the looming acquisition of WarnerMedia, Discovery wants to extend its influence in the world of audience measurement and data.

Warner Bros. Discovery and Nielsen have struck a new multi-year measurement and analytics deal covering the media giant's linear and streaming platforms, the companies announced Thursday. The expanded ...