The prominent Orlando attorney told a business podcast, “I won,” and he said his law firm has been running the animated ...

Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As viewership continues to decline on linear television, ...

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Correction: A previous version of this story misstated the launch date for the Hulu on Disney+ bundle. The article has been updated. Disney announced a host of new advertising capabilities at its ...

Ferro says that 50 percent of new Disney+ subs are choosing the ad tier, as the company is set to launch it in global markets next month. By Alex Weprin Senior Editor With The Walt Disney Co. set to ...

The evolution of women's sports from an emerging segment in the industry to a central focus of advertising investment has reached a pivotal milestone. Disney and ESPN have announced the complete ...

Amazon has grabbed an executive vice president from Disney to lead its Prime Video advertising team. Jeremy Helfand, the former EVP of advertising and data platforms for Disney entertainment and ESPN ...

ESPN+ and Hulu with Live TV will also see their monthly subscription fees rise, while the company launches a new premium bundle. By Alex Weprin Senior Editor Disney is expanding its ...

With The Walt Disney Co. set to significantly expand its streaming advertising business, Rita Ferro is expanding her purview at the entertainment giant. Ferro is being elevated to president of global ...