The human mind is one of the most magnificent creations ever made. It performs magical feats and is a complex "machine" that scientists and psychologists are constantly trying to figure out. When it ...

The amount of the discount may be less important than the numerical value of the farthest right digit, explains a new study from the Journal of Consumer Research. Keith S. Coulter (Clark University) ...

In 2011, researchers Jason Tangen, Sean Murphy, and Matthew Thompson at the University of Queensland discovered a striking visual illusion while preparing a set of face images for a study. As they ...

In our lifetimes, we encounter hundreds of thousands of faces. Each person's unique exposure to faces largely determines their "face space"—a model of how we encode, perceive, and remember the faces ...