Your brand style guide communicates your company's design standards to your whole group. Having this document to reference for expected standards will make the lives of your designers, writers, and ...

The online version of this document is the official web style guide for Northwestern University. A department, school, program, or administrative entity may allow the development of additional web ...

Every publication worth reading has a style guide: a list of rules that guides the content creation process and ensures correctness and consistency. What many people don’t realize is that style guides ...

As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Our web style guide documents design standards for all Michigan Tech websites. It also includes examples for all widgets available in our central CMS with links to instructions on how to create them.