Uber and Lyft have been using black-box, AI-driven pricing tactics to sell virtually identical rides at vastly different price points – and even offer fake discounts to entice customers, a stunning ...

A new investigation found that someone standing right next to you, requesting the same ride at the same time, could be shown a very different price—and most riders would never know.

Consumer Reports found Uber and Lyft use algorithmic pricing to give different consumers very different prices for the same ...

Uber customers in the United States can now book hotels directly through the app, one of several new features announced Wednesday that pushes far beyond the company’s original ride-hailing purpose and ...