Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

Drip marketing derives its name from the drip-irrigation farming model in which small amounts of water are consistently fed to crops over a long period of time. In a similar sense, drip marketing is ...

Co-authored by Lara Honos-Webb, Ph.D., and Pen King Jr. Have you ever heard of a “drip campaign” in marketing? It typically means a newsletter or other means of communication where businesses slowly ...