Taco Bell is unveiling a new drive-thru experience at five locations ahead of the holidays as part of a Super Bowl ad campaign. On Tuesday, Taco Bell launched its first iteration of the Live Más Drive ...

As retail and quick-service restaurant (QSR) brands expand their digital capabilities, a familiar challenge continues to surface: fragmented customer journeys across mobile apps, drive-thru lanes, ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Gone are the days of the fast-food worker ...

The 2025 QSR Drive-Thru Report showed yet another lane in the race to value that’s dominated the sector. It’s become clear consumers are defining “value” through multiple viewpoints. How are operators ...

Let’s start with a debate on consumer behavior: Are fewer restaurant goers visiting the drive-thru? From January 2024 through June 2025, there have been consistent gains in dine-in, delivery, and ...

What began nearly a century ago as a banking innovation has become a staple of American convenience. Drive-thrus, first introduced by banks in the 1930s, helped shape a landscape now dominated by fast ...

National Drive-Thru Day, on Thursday, July 24, celebrates a food service trend we take for granted these days, but first gained momentum thanks to the growing car culture in 1950s. Drive-thru lanes ...

A new Chick-fil-A opening in south Naperville Thursday will be the chain’s first Illinois location to have only drive-thru and walk-up options. Designed for “speed and efficiency,” the drive-thru-only ...